AEO and Answer Engine Optimization
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GEO and AI Search Visibility
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Performance Marketing ManagementMeasure the opportunity Microsoft’s search network offers your business.
Microsoft Advertising management structures the keywords, ads, budget and conversions of search campaigns. ReklamKlik checks imported campaigns against target country, product feed and account conditions, rather than treating the import as a direct copy.
Let’s turn your needs into a clear work plan.
Relying on a single search channel can mean overlooking some customer groups. ReklamKlik assesses Microsoft Advertising against your target countries and customer profile. When importing existing campaigns, we recheck platform-specific settings and conversion tracking.
What will you have at the end of the work?
- Campaign import audit
- Keyword and negative keyword plan
- UET and campaign measurement report
Scope, delivery schedules and responsibilities are clarified together during the quotation stage.
Who is it for?
B2B, software and export businesses. The additional channel’s contribution is assessed through a pilot.
Where should we start the conversation?
- Target country and services
- Existing advertising account
- Conversion goal and media budget
What do we address together?
Implementations planned around your needs and the scope of each area.
Target country and format eligibility
We review target country, language and network options for Microsoft Advertising. We reflect your customer profile in the campaign structure, without assuming the same demand volume as Google.
Post-import campaign audit
After importing from Google Ads, we check budgets, URLs, ad assets, schedules and target locations. Settings that cannot be transferred or behave differently are added to the pre-launch corrections list.
Keywords and negatives
We group brand, product and service keywords separately. We develop negative lists from incoming queries, without forcing research traffic and B2B users seeking a quote into the same cost target.
UET conversion setup
We verify the UET tag and conversion goals using a successful form submission or order. We identify technical fixes needed for events that fail to fire, fire too early or are duplicated.
Eligible product feed
Where Shopping is included, we check the product feed, store and market eligibility. For unsupported countries or product categories, we offer an alternative scope without promising campaigns that cannot run.
Budget and search partner checks
We examine search network results separately from available partner inventory. Spending decisions reflect qualified opportunity quality as well as clicks, and we assess weaker sources using data.
A clear purpose and deliverable at every step.
From initial assessment to implementation, and from implementation to regular improvement.
Demand and account review
We review the existing Microsoft account or campaigns to be imported by country, language and conversion setup. Import-related gaps are listed before launch.
Adapted campaign setup
We adapt keyword groups to Microsoft search intent and test UET goals. The budget limit and network coverage are defined to suit your additional channel trial.
Incremental contribution assessment
We compare lead quality by query and network with CRM outcomes. We plan the next budget without treating brand demand transferred from other channels as additional customer acquisition.
How do we assess success?
- Additional qualified opportunities
- Cost per opportunity by channel
We review UET conversions, opportunities accepted in the CRM and network-level spend together. When assessing Microsoft’s incremental contribution, we state brand traffic, attribution differences and sales cycle length.
Questions about Microsoft Advertising Management.
Are Google campaigns transferred unchanged?
Importing is a starting point; targeting, bidding and measurement are checked again.
Do you also provide Microsoft 365 services?
This page covers advertising management only; Microsoft 365 setup is outside the scope.
Why test this channel alongside Google Ads?
It may provide additional reach depending on relevant search demand in your target country and account eligibility. The decision follows a limited pilot using the same definition of a qualified lead.
Services contributing to the same goal.
Services we can plan together
Google Ads Management
Connect search intent to customer enquiries.
Discover the service ↗ Paid Media
LinkedIn Advertising Management
Relevant contact with corporate decision-makers.
Discover the service ↗ Analytics & CRM
Digital Marketing Data and Reporting
From scattered data to a clear basis for decisions.
Discover the service ↗
Request a quote for your needs.
Share your goal and current situation. Let’s define scope, priorities and the next step together.
0543 862 94 05merhaba@reklamklik.com