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Amazon Advertising Management

Manage Amazon ads around your products’ real sales economics.

Amazon advertising management assesses product listings, keyword and product targeting, and ad spend together. ReklamKlik selects eligible formats for the market and seller account, interpreting their sales contribution alongside margins.

Amazon Advertising Management: Address products, searches and stores together.
Address products, searches and stores together.
01Catalogue and unit economics review
02Targeting and product plan
03Search term and bid optimisation
FROM OBJECTIVE TO IMPLEMENTATION

Let’s turn your needs into a clear work plan.

Advertising should generate orders while protecting profitability. ReklamKlik reviews product listings, targeting and ad spend together. A plan accounting for stock, pricing and category competition identifies which products are suitable for growth.

CONCRETE DELIVERABLES

What will you have at the end of the work?

  • Listing and targeting audit
  • Sponsored campaign plan
  • ACoS and sales contribution report

Scope, delivery schedules and responsibilities are clarified together during the quotation stage.

Who is it for?

Amazon sellers and eligible export brands. Advertising profitability is assessed alongside commissions and operating expenses.

Where should we start the conversation?

  • Seller account and target market
  • Product catalogue and margins
  • Advertising and sales history
Share your needs →
SCOPE AND APPROACH

What do we address together?

Implementations planned around your needs and the scope of each area.

01

Market and seller eligibility

We review the target Amazon market, seller permissions and advertising eligibility of the products. We identify operational owners before including unavailable or stock-constrained products in the advertising plan.

02

Sponsored Products setup

We separate Sponsored Products campaigns by product group and discovery purpose. Decisions to transfer search findings from automatic targeting to manual keyword/product targets are based on results and margins.

03

Eligible Brands/Display formats

We assess options such as Sponsored Brands and Display against brand registration, market and account access. We do not offer production or budget packages that assume every format is available to every seller.

04

Keyword and product targets

We review query relevance, spend and order contribution for keyword and product targets. Negative targeting limits irrelevant costs, while branded searches are assessed separately from competitor or alternative product discovery.

05

Listing quality audit

We check whether titles, images, product features and variant organisation support purchase decisions. We do not recommend simply raising bids before listing and stock issues are resolved.

06

ACoS/TACoS and margin tracking

We relate ACoS to advertising-attributed sales and TACoS to total sales. We do not treat low ACoS as proof of profitability without knowing seller commissions, logistics, returns and product costs.

WORKING PROCESS

A clear purpose and deliverable at every step.

From initial assessment to implementation, and from implementation to regular improvement.

  1. Catalogue and unit economics review

    We review the seller account, listings and advertising history by target market. Stock and contribution margin inform the products prioritised in the pilot.

  2. Targeting and product plan

    We set up eligible Sponsored campaign types and test keyword and product targets separately. Our work plan distinguishes listing corrections from media spend.

  3. Search term and bid optimisation

    We interpret search and product targeting results alongside ACoS, TACoS and stock availability. Where return and cost data is available, we assess contribution margin and recommend whether to continue or pause each product.

MEASUREMENT AND IMPROVEMENT

How do we assess success?

  • ACoS and TACoS
  • Contribution margin after advertising

We review Amazon ad spend, advertising-attributed sales, total store sales and stock availability together. ACoS and TACoS have different denominators; contribution margin also requires marketplace and logistics expenses.

CLEAR ANSWERS

Questions about Amazon Advertising Management.

Does low ACoS mean a campaign is profitable?

It is not sufficient on its own; costs and marketplace expenses must be assessed together.

Are Trendyol and Hepsiburada included?

This page is specific to Amazon; other platforms are covered by marketplace management services.

Should ads continue for a bestseller with declining stock?

We assess replenishment lead times and margins. If advertising would accelerate sales enough to create supply problems, we plan to reduce the budget or redirect it to other products.

Amazon Advertising Management

Request a quote for your needs.

Share your goal and current situation. Let’s define scope, priorities and the next step together.

0543 862 94 05merhaba@reklamklik.com
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The next step in growth.
Let’s plan it together.

Let’s discuss your goal, current situation and needs.

Request a quote →
LET’S PLAN TOGETHER

Let’s discuss your project.

Tell us what you need for Amazon Advertising Management. Let's define the right scope together.