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Connected TV Advertising

Build your Connected TV campaign around reach, frequency and measurement.

Connected TV advertising plans video messaging, audiences and delivery frequency across connected television inventory. ReklamKlik clarifies technical delivery and measurement scope according to publisher or DSP access available in Türkiye.

Connected TV Advertising: A clear advertising story for the big screen.
A clear advertising story for the big screen.
01Inventory and budget plan
02Video checks and launch
03Reach and impact assessment
FROM OBJECTIVE TO IMPLEMENTATION

Let’s turn your needs into a clear work plan.

When targeting large-screen visibility, buying impressions alone is not enough. ReklamKlik plans publisher access, audiences and video requirements together. We verify purchasable inventory in Türkiye and prepare a media plan connected to your other digital channels.

CONCRETE DELIVERABLES

What will you have at the end of the work?

  • Publisher and access options
  • Video technical delivery brief
  • Reach and completed view report

Scope, delivery schedules and responsibilities are clarified together during the quotation stage.

Who is it for?

Businesses seeking reach and brand awareness. Inventory, geography and measurement limits are clear in advance.

Where should we start the conversation?

  • Target region and viewers
  • Video material and usage rights
  • Campaign period and media budget
Share your needs →
SCOPE AND APPROACH

What do we address together?

Implementations planned around your needs and the scope of each area.

01

Türkiye publisher/DSP access

We verify the CTV inventory accessible through publishers or DSPs for Türkiye and the target region. We do not offer a media package based on a streaming platform’s name without confirming access.

02

Video technical requirements

We check duration, resolution, aspect ratio and audio against the publisher’s technical specifications. We recommend editing revisions for text that is unreadable on a large screen or unclear closing messages.

03

Audience and regional plan

We build geographic and viewer plans around the available inventory’s targeting capacity. Household or device-based estimates are not presented as counts of unique actual people.

04

Frequency limits

We plan frequency controls within the buying system’s supported limits. Reports state that overlapping reach across publishers cannot always be fully deduplicated.

05

Completed view reporting

We review started and completed video views by delivery source. A high completion rate is not treated as direct evidence of purchase intent.

06

Appropriate incrementality assessment

We check whether a comparison region, period and sufficient sample are available for incrementality analysis. Without a suitable experiment, we do not attribute concurrent sales growth solely to CTV.

WORKING PROCESS

A clear purpose and deliverable at every step.

From initial assessment to implementation, and from implementation to regular improvement.

  1. Inventory and budget plan

    Publisher access, technical requirements and reporting coverage are clarified with the buying channel. Media options are compared against video assets and actual target regions.

  2. Video checks and launch

    We prepare the delivery schedule using approved video and frequency plans. Measurable reach, completions and any comparison method are documented before the campaign.

  3. Reach and impact assessment

    We assess inventory delivery, reach and frequency. Claims of sales impact require a separate method; we clearly state when available data demonstrates delivery only.

MEASUREMENT AND IMPROVEMENT

How do we assess success?

  • Unique reach and frequency
  • Completed views

We examine publisher-reported reach, frequency and completed views. Household/device measurement is distinguished from person counts; CTV viewing is not assumed to match individual CRM records or generate sales.

CLEAR ANSWERS

Questions about Connected TV Advertising.

Is Netflix included?

It is not considered included until the platform, country and buying route are verified.

Is every viewer linked to the CRM?

No. Aggregate reach and an individual CRM record are different things.

Can an existing social media video be used on television?

We review technical format, screen readability and usage rights. Any re-editing and broadcast rights are scoped separately from media buying.

Connected TV Advertising

Request a quote for your needs.

Share your goal and current situation. Let’s define scope, priorities and the next step together.

0543 862 94 05merhaba@reklamklik.com
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The next step in growth.
Let’s plan it together.

Let’s discuss your goal, current situation and needs.

Request a quote →
LET’S PLAN TOGETHER

Let’s discuss your project.

Tell us what you need for Connected TV Advertising. Let's define the right scope together.