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Meta Advertising Management

Focus Instagram advertising on sales and qualified leads.

Let’s connect Instagram advertising to sales and qualified lead goals for SMEs and larger companies. Across Reels, catalogue and regional campaigns, we manage creative tests, budgets and optimisation alongside CRM and order data.

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Illustrative scene of a manufacturer’s marketing and creative team preparing office furniture for a campaign shoot in a completed commercial workspace
Meta Advertising ManagementSuited to your brand’s scale. Connected to your commercial goals.
FROM OBJECTIVE TO IMPLEMENTATION

Content that captures attention. Management that tracks outcomes.

Let’s manage Instagram advertising around your sales and qualified lead goals. We combine Reels content, Shopping / catalogue campaigns and regional targeting with A/B testing, regular optimisation and Pixel + CAPI measurement.

CONCRETE DELIVERABLES

A plan, implementation and clear reporting.

  • Account and measurement audit: priorities, owners and implementation sequence
  • Creative and campaign plan: briefs, placement adaptations, budget limits and tests
  • Performance assessment: qualified leads, cost per order and the next decision

Scope, delivery schedules and responsibilities are clarified together during the quotation stage.

Which goal for your business?

Established SMEs, professional service businesses, manufacturers and e-commerce brands. Teams seeking to improve existing ad investment and manage regional enquiries, sales conversations and order tracking within a measurable performance plan.

Where should we start the conversation?

  • Your priority products and actual service areas
  • Your Instagram account, advertising history and existing content
  • Your media budget, sales infrastructure and enquiry handling capacity
Share your needs →
FOR ESTABLISHED SMEs

Strong creative.
Management connected to commercial goals.

Let’s communicate your expertise through the right message. We’ll manage qualified conversations for professional services, product enquiries for manufacturers and orders for e-commerce as separate objectives. Creative, media budgets and sales tracking should work to the same plan.

CORPORATE REELS AND CREATIVE STRATEGY

Show the strength of your products and services.

Let’s tailor your service expertise and product value separately for Reels, Stories and Feed. By testing opening messages, service evidence and calls to action, we’ll assess which narrative contributes to qualified leads or orders.

Explore the approach
PROFESSIONAL SERVICES / REGIONAL DEMAND

From messages to business quotation requests.

For architecture, consulting, logistics and technical services, let’s address regions, customer needs and quotation scope together. We’ll connect messaging and form enquiries to CRM tracking, supporting budget decisions with cost per qualified opportunity.

Explore the approach
MANUFACTURING SMEs / E-COMMERCE

Consistent data from catalogue to sale.

Let’s connect your product portfolio to advertising through current prices, stock and the correct product pages. We’ll assess product sets against cost per order, margins and delivery capacity, comparing attributed revenue with business records.

Explore the approach

Discover the approach suited to your business needs.

CREATIVE SUITED TO THE PLACEMENT

Every format has a purpose.
All focused on contributing to your business.

Discovery in Reels, product selection in catalogues, and customer enquiries through messaging and forms. Let’s design placements, campaign objectives and post-click experiences around your business needs together.

DISCOVERY THROUGH VERTICAL VIDEO

Instagram Reels and Stories ads

Product demos, service explanations and short video campaigns.

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We prepare separate edits for the opening scene, service or product evidence, and call to action. We check 9:16 framing, safe text areas, captions and audio use by placement. Opening message variants are compared for their contribution to qualified leads or orders as well as views.

FROM CATALOGUE TO ORDER

Instagram catalogue and product ads

Manufacturers and e-commerce brands with broad product catalogues and order operations.

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We prepare catalogue campaigns using current product data. We audit product sets, price / stock consistency and event matching. Store and product tagging options are verified separately according to country and account eligibility.

DEMAND NEAR YOU

Regional WhatsApp and messaging ads

Regional B2B services, multi-location businesses and corporate quotation discussions.

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We use your actual service area at city or district level. Instagram Direct, WhatsApp or Messenger flows are selected according to response capacity, and we track conversations for regional and needs fit.

Engineer and facility manager surveying a commercial building’s roof for a solar energy project; illustrative lead form ad scene
FROM ENQUIRY TO QUOTATION

Qualified customer enquiries through forms

Businesses whose sales teams follow up site survey, project or quotation requests.

Explore the approach

As in the energy project survey example, we explain why someone should complete the form and who will contact them afterwards. Meta Instant Forms or website forms ask only necessary questions; contactability, service area and needs fit are assessed using CRM feedback.

Acoustic panel manufacturer’s completed meeting room installation; illustrative traffic ad scene directing users to a service page
THE NEXT STEP ON YOUR WEBSITE

Website traffic and sales campaigns

Visits to project examples and service pages; website purchases under separate objectives.

Explore the approach

After the click, we continue the example shown in the ad on the relevant service or product page. We check mobile speed, message alignment and the action path. For traffic objectives, we assess landing page views; for sales objectives, verified orders. A visit is not counted as an enquiry or sale.

Photos show illustrative business scenes; graphics are examples explaining campaign flows. Reels is a placement; traffic is a campaign objective. The suitability of messaging, form and product flows is assessed in your account.

CREATIVE PRODUCTION FOR INSTAGRAM

An opening that captures attention.
A purposeful next step.

Let’s bring your professional service expertise and manufacturing brand’s product strengths to Instagram. We’ll design creative alongside quotation, qualified conversation and order goals.

9:16 · REELS & STORIESExample ad concept
01 / OPENING SCENEExplain the work.
Show the service.
Reels

The critical maintenance step: the right filter, regular checks.

Let’s discuss maintenance
02 / NEXT STEPA clear need.
A qualified
conversation.
Animated advertising example created from a photograph. The brand, copy and visuals are illustrative.
01 / VERTICAL VIDEO & MOTION

From the opening scene
to the next step.

This ventilation maintenance example shows one work step in detail: a removed filter, expert handling and a replacement part. Let’s communicate the service’s value through a clear scene and direct viewers to the relevant service or quotation flow.

  1. 01
    Design the beginning.

    Show service capacity and the customer’s operational need in the opening scene.

  2. 02
    Plan the format and viewing experience.

    Let’s position your message within the 9:16 frame’s safe area, clear of interface overlays. We’ll prepare readable captions for silent viewing and appropriately licensed audio that fits your brand voice for sound-on edits.

  3. 03
    Test the next step.

    Let’s use creative tests to assess progress to a quotation form, conversation or service page. We’ll interpret results alongside qualified leads and sales data in the CRM.

Explore the Reels and Stories approach
02 / CATALOGUE & SHOPPING

Your manufacturing strength.
Meet digital sales.

Let’s plan your broad product portfolio alongside catalogue, stock and order data. For manufacturing and e-commerce SMEs, we’ll connect advertising creative to product margins, sales pages and order capacity within the same goal.

Explore catalogue advertising
FROM PRODUCT TO ORDERExample ad concept

Two different scenes for product advertising and order operations. Images and the brand are fictional; these are not product cards from the same ad.

Regional targeting diagram around a businessThis illustration is not an actual map. It shows a business at the centre with an example service area around it.Your businessExample service areaIllustrative targeting diagram · Not an actual map.
03 / REGIONAL MESSAGING

In your service areas
connect with companies.

Let’s use your actual operating regions for logistics, facilities management and multi-location services. We’ll connect messages and forms to your sales team through company, need, scope and follow-up ownership.

Regional messaging approach
EXAMPLE AD CONCEPT · A/B CREATIVE
A / OPENING MESSAGEYour workplace.
Let’s plan a site survey.Share your project requirements →
Message A · Same offer.
B / OPENING MESSAGEYour new workspace.
Let’s design it together.Share your project requirements →
Message B · Same offer.
04 / TESTING & IMPROVEMENT

Same creative.
Two opening messages.

In this typographic ad example, only the opening message changes; the service, offer and target flow remain fixed. Let’s assess conversation counts alongside contactability, project fit and quotation outcomes tracked in the CRM.

Let’s discuss your creative test plan
LET’S PLAN TOGETHER

Your brand’s next story.

Share your products, goals and existing content. Let’s clarify your Instagram production and campaign plan together.

Share your needs
SCOPE AND APPROACH

From creative to campaign,
connect your budget to your goals.

We plan Reels production, regional targeting, catalogue preparation and regular optimisation together for Instagram advertising. Facebook, WhatsApp and website flows are added according to your business goals.

Business Portfolio access structure

We check Business Portfolio, Instagram, Page and ad account connections.

Work details

Sales, messaging or form objectives are selected around the customer buying journey and your response capacity; ownership of all assets is documented.

Pixel and consented CAPI events

We document the user action represented by each Pixel and supported Conversions API event.

Work details

We check consent and data coverage; server-side event delivery is not automatically considered complete measurement.

Deduplication with event_id

When the browser and server report the same purchase, we test that they share the same event_id.

Work details

Different orders sharing an ID or an event being counted twice are investigated before campaign decisions.

Catalogue and product matching

We verify relationships between product IDs, variants, stock and destination URLs in the catalogue.

Work details

If the advertised product is missing from the page or the price changes, we raise a correction task for the store data source.

Reels, Stories and image variants

We plan different offer, opening and product explanation variants for Reels, Stories and Feed.

Work details

Readability, safe areas and usage rights are checked; filming and editing scope is specified separately.

Budget and audience tests

We define hypotheses, spending limits and decision periods for audience and creative tests.

Work details

If conversation or sales quality is weak, we revisit messaging and landing pages rather than focusing only on lowering click costs.

WORKING PROCESS

Review the account. Test. Improve through results.

We explain the reasons behind campaign changes. Spend pacing follows budget limits, while creative tests are assessed through enquiry and order quality. Every report explains what will continue and why the next test is needed.

  1. Measurement and creative audit

    We review Instagram content, campaign history and enquiry handling together.

    Explore the step

    Pixel/CAPI matching, catalogue connections and CRM source records are tested in the initial audit.

  2. Objective-based test matrix

    We define content angles, placements, objectives and budgets for each product or service.

    Explore the step

    We prepare first responses for messaging campaigns and catalogue/order flows for product campaigns before launch.

  3. Developing winning messages

    We assess creative variants through conversations started, qualified leads and orders.

    Explore the step

    We explain differences between platform attribution and CRM results, recording the next production and budget decisions.

AN APPROACH THAT TRACKS BUSINESS OUTCOMES

Assess Instagram performance
through business outcomes.

Support creative, regional and budget decisions with cost per qualified lead and sales data. Your report should explain both results achieved and the next optimisation step.

EXAMPLE PERFORMANCE REPORT

The objective changes. So does the result we assess.

Read messaging, traffic and catalogue spend alongside their different business outcomes.

30 days · TRY

Illustrative data · Not customer results

From the first message to a qualified conversation.

Messaging-focused campaign and CRM assessment.

Media spend
30,000 ₺
Impressions
250,000Number of ad impressions
Qualified conversations
240Qualified against the target customer profile in the CRM
Conversations started
600Messaging conversations attributed to advertising
Cost per conversation
50.00 ₺Average media spend per result
Conversations started by period30 days · 3 full weeks + the final 9 days
Conversations started
600 conversations started in a 30-day illustrative report Days 1–7: 120 conversations started; Days 8–14: 140 conversations started; Days 15–21: 160 conversations started; Days 22–30: 180 conversations started. The final period is 9 days; periods are not equal in length. Illustrative data. 080160240 Days 1–7: 120 conversations started 120 Week 1 Days 8–14: 140 conversations started 140 Week 2 Days 15–21: 160 conversations started 160 Week 3 Days 22–30: 180 conversations started 180 Final 9 days
Qualified conversation rate
40%
Cost per qualified conversation
125.00 ₺
Explore sample data and calculations
Messaging · 30 days of illustrative data · all amounts in TRY
PeriodImpressionsConversations startedQualified conversationsSpend
Week 1Days 1–750,000120426,000 ₺
Week 2Days 8–1460,000140567,000 ₺
Week 3Days 15–2165,000160648,000 ₺
Final 9 daysDays 22–3075,000180789,000 ₺
30-day total250,00060024030,000 ₺

Cost per conversation = media spend / conversations started. Qualified conversation rate = conversations qualified in the CRM / conversations started. Cost per qualified conversation = media spend / qualified conversations.

The first three periods are 7 days each; the final period is 9 days. Weekly totals are not interpreted as direct growth indicators. This example uses the same measurement scope across periods; actual reports check event coverage, permissions and attribution windows.

From click to loaded page.

Click and landing page checks for website traffic.

Media spend
22,500 ₺
Impressions
500,000Number of ad impressions
Outbound clicks
9,000Clicks leading to a destination outside Meta
Landing page views
6,750Landing pages loaded after a click
Cost per page view
3.33 ₺Average media spend per result
Page views by period30 days · 3 full weeks + the final 9 days
Page views
6,750 landing page views in a 30-day illustrative report Days 1–7: 1,260 landing page views; Days 8–14: 1,650 landing page views; Days 15–21: 1,800 landing page views; Days 22–30: 2,040 landing page views. The final period is 9 days; periods are not equal in length. Illustrative data. 01,0002,0003,000 Days 1–7: 1,260 landing page views 1,260 Week 1 Days 8–14: 1,650 landing page views 1,650 Week 2 Days 15–21: 1,800 landing page views 1,800 Week 3 Days 22–30: 2,040 landing page views 2,040 Final 9 days
Outbound click-through rate
1.8%
Cost per outbound click
2.50 ₺
Explore sample data and calculations
Traffic · 30 days of illustrative data · all amounts in TRY
PeriodImpressionsOutbound clicksLanding page viewsClick / view differenceSpend
Week 1Days 1–7100,0001,8001,2605404,500 ₺
Week 2Days 8–14120,0002,2001,6505505,500 ₺
Week 3Days 15–21130,0002,4001,8006006,000 ₺
Final 9 daysDays 22–30150,0002,6002,0405606,500 ₺
30-day total500,0009,0006,7502,25022,500 ₺

Cost per page view = media spend / landing page views. Page arrival indicator = landing page views / outbound clicks. Outbound click-through rate = outbound clicks / impressions.

The first three periods are 7 days each; the final period is 9 days. Weekly totals are not interpreted as direct growth indicators. This example uses the same measurement scope across periods; actual reports check event coverage, permissions and attribution windows.

From product interest to order value.

Purchase and revenue interpretation for catalogue advertising.

Media spend
39,600 ₺
Impressions
330,000Number of ad impressions
Outbound clicks
6,600Clicks leading to a destination outside Meta
Purchases
140Purchase events attributed to advertising
Cost per purchase
282.86 ₺Average media spend per result
Purchases by period30 days · 3 full weeks + the final 9 days
Purchases
140 purchases in a 30-day illustrative report Days 1–7: 28 purchases; Days 8–14: 32 purchases; Days 15–21: 38 purchases; Days 22–30: 42 purchases. The final period is 9 days; periods are not equal in length. Illustrative data. 0204060 Days 1–7: 28 purchases 28 Week 1 Days 8–14: 32 purchases 32 Week 2 Days 15–21: 38 purchases 38 Week 3 Days 22–30: 42 purchases 42 Final 9 days
Outbound click-through rate
2.0%
Cost per outbound click
6.00 ₺
Explore sample data and calculations
Catalogue · 30 days of illustrative data · all amounts in TRY
PeriodImpressionsOutbound clicksPurchasesSales valueSpend
Week 1Days 1–770,0001,4002850,400 ₺8,400 ₺
Week 2Days 8–1480,0001,6003257,600 ₺9,600 ₺
Week 3Days 15–2185,0001,7003868,400 ₺10,200 ₺
Final 9 daysDays 22–3095,0001,9004275,600 ₺11,400 ₺
30-day total330,0006,600140252,000 ₺39,600 ₺

Cost per purchase = media spend / purchases. ROAS = ad-attributed sales value / media spend. Average order value = attributed sales value / purchases.

The first three periods are 7 days each; the final period is 9 days. Weekly totals are not interpreted as direct growth indicators. This example uses the same measurement scope across periods; actual reports check event coverage, permissions and attribution windows.

Figures illustrate how to read a report; they are not industry averages, performance targets or commitments to results. Spend covers media budgets only; agency fees are excluded.

MEASUREMENT PLAN

Know the path your data takes.

Let’s assess the source, verification and decision step separately.

  1. Record the action accurately.

    We define appropriate events for form records, conversations started or purchases. In Pixel and CAPI flows, we check consent preferences and whether the same action is counted twice.

  2. Track the enquiry’s outcome.

    We distinguish contactability, needs fit, quotation and sales stages in the CRM. E-commerce orders are assessed alongside cancellations and returns; records with unknown sources are clearly identified.

  3. Read data under shared conditions.

    We compare Meta reports with business records using the same period and metric definitions. We explain attribution types and data limits, planning the next decision for creative, budgets or follow-up flows.

YOUR SUCCESS CRITERIA

Clarify the measurement.
Base your decision on data.

We track clicks, conversations started, sales-accepted opportunities and orders separately in Instagram advertising. Meta attribution windows and CRM source records use different methods; reports state the scope and date range of both sources.

  • Cost per qualified opportunity
  • Order contribution margin
Let’s discuss your goals →

Which content drives commercial action?

Read performance together, from Reels openings to qualified leads.

We test by changing one opening message, visual or call to action. We use the same target metric under comparable periods and delivery conditions, without declaring a winner before the sample is sufficient.

  • One variable and a predefined test objective
  • Comparable duration and sufficient sample
  • Creative decisions informed by enquiry or order quality

Are the right enquiries coming from your region?

Track message counts alongside service fit and quotation outcomes.

We do not treat location targeting as someone’s exact address. We verify service areas in forms and conversations, tracking response times, qualified opportunities and sales stages in the CRM. Budget decisions are supported by cost per suitable lead.

  • Location planning around actual service coverage
  • Separate WhatsApp clicks from conversations started
  • Contactability, regional fit and quotation outcomes

Does advertising revenue align with orders?

Compare catalogue and measurement data with commercial records.

We check Pixel + CAPI event flows and product IDs. Meta attribution reports are compared with order records for the same period; cancellations, returns, margins and data gaps are explained, informing budget recommendations.

  • Deduplication using event names and event_id
  • Catalogue, price and stock consistency
  • Differences between attribution windows, orders and net revenue
CLEAR ANSWERS

Meta Advertising Management:
before you decide.

Answers clarifying service scope for Instagram Reels, Shopping / catalogue ads, regional targeting, A/B tests and WhatsApp enquiries.

Let’s discuss your needs →
Is video filming required?

Requirements depend on objectives and existing assets; production scope is specified separately.

Does a WhatsApp click count as a customer?

Clicks, conversations and qualified opportunities are tracked separately.

Can form and messaging campaigns run together?

Yes; they can be planned with separate objectives according to customer intent and response team capacity. We compare qualified lead rates across both routes; total message count alone is not success.

What does an Instagram advertising agency’s work include?

Campaign objectives, customer groups, creative production and testing, budget management and results assessment are scoped together. Messaging, form and catalogue ad measurement are separated, with optimisation based on suitable enquiry and order data.

Explore official sources on this topicMeta: Instagram ads Meta: Instagram and Facebook Reels ads Meta Blueprint: Advantage+ catalogue ads Meta Blueprint: improving performance with A/B tests Meta Blueprint: ads that start WhatsApp conversations Meta Blueprint: lead quality with Conversions API
CLARIFY YOUR DECISION

Before choosing a service
ask the right questions.

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Meta Advertising Management

Let’s discuss your goal.
Let’s clarify the first step.

Let’s assess your company’s advertising investment, product catalogue and target markets together. We’ll review campaign structures, CRM and order tracking to define management, creative production and optimisation scope suited to your scale.

  • Priority work plan for Instagram, Reels and catalogues
  • Separate media budgets, agency management and production fees
  • Regional enquiries, sales measurement and optimisation scope
0543 862 94 05merhaba@reklamklik.com
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The next step in growth.
Let’s plan it together.

Let’s discuss your goal, current situation and needs.

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LET’S PLAN TOGETHER

Let’s discuss your project.

Tell us what you need for Meta Advertising Management. Let's define the right scope together.