Google My Business is now known as Google Business Profile. When signing in, check the Google account associated with your business and its permissions on the profile. Being signed in does not mean you can manage the correct store. This guide helps you understand your company’s access arrangements before compounding a login problem by creating a new profile.

Use the official sign-in route

Access the Business Profile through Google’s own page or through Search and Maps using the relevant Google account. Do not enter passwords into every sign-in form appearing in search results. In particular, check messages asking for codes or passwords to verify your business with your existing authorized team. Working with an agency should not require sharing your account password. Arrange access through the platform’s appropriate owner or manager roles.

  • An official Google domain
  • Role-based access instead of personal passwords

Check account access and profile permissions separately

If a user has several Google accounts, a profile for another brand may be selected even when the correct account is open. Verify the listing using the business name, address, and map link. If a profile is inaccessible, investigate whether a former employee, previous agency, or regional manager holds management access. Whether the issue is a forgotten account or missing ownership determines the next step.

  • The correct business listing
  • Existing owners and managers

Preserve ownership when changing agencies

Primary ownership of the business should remain under company control. If a departing employee’s personal account is the only authorized account, do not delay the transfer plan. Give a new agency only the role needed for its work, and have the company review the departing provider’s access. Clarify who approves significant changes. This helps prevent routine hour changes and profile closure from being handled casually with the same authority.

  • Company-controlled ownership
  • Transfer and access checklist

Document account arrangements for multiple branches

Add the account or group containing each store to the branch inventory. Similar brand names and store codes can increase the risk of changing the wrong listing. Separate the responsibilities of headquarters, regional teams, and branch managers. Decide whose account will receive access when a new store opens. Once a login issue is resolved, verify that the necessary tasks can be completed for the correct branch, rather than merely confirming sign-in.

  • Branch, profile, and account mapping
  • Responsibility by action

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